ITV STUDIOS
Transforming the customer experience for ITV Studios across the world
Research · UX Strategy · UX Conception · Visual Design · Data Analytics
The incredible crew at ITV Studios puts on quite a show. We’re talking award-winning, record-breaking, headline-grabbing TV. Big-name brands like The Voice, Love Island, Line of Duty, Queer Eye, Schitts Creek, Physical and many, many more are huge hits all around the world.
ITV Studios engaged 100 Shapes with a new digital vision across all ITV Studios’ platforms and systems. With that vision, we were tasked to design and build a new distribution and buying experience for ITV Studios’ customers. The new site offers a seamless experience for users and marks the start of an evolution in the buying and distribution experience for ITV Studios’ global customers. Check it out at itvstudios.com.
The Outcome
A world-class customer-facing product. A highly-personalised, easy-to-use system. An overhaul of a show's production line. We identified the critical success metrics that aligned customer needs with the overall business goals—focusing on improving these metrics through research, design, rapid prototyping and usability testing.
Our Process
Over six months, we collaborated with Mediafellows, who powered the site. Together, we built a brand new distribution platform. The project began with a strategic vision for the experience through in-depth research, customer journey mapping, rapid prototyping, and interactive UI testing. The result was a complete Design System and an industry-leading B2B platform.
A quicker, slicker, search experience
Distribution Rights are essential to this business. Tracking down Rights info can be a challenge. Until that can be automated, every effort should be made to help buyers stay in contact with someone at ITV Studios who can get them the information they need. Through analysing and redesigning the search experience, ITV Studios’ customers will be able to head to the catalogue and Search page and interact with their Sales contact to establish the Rights info they need. This reduces the time for filtering, searching, and communicating with sales teams via email—more efficient for the customer, and keeping them inside the site for further discovery and screening…
Buyers can now share lists of their favourite shows
Buyers must be able to explore and discover shows that meet their search criteria without relying on text input from the search bar. They need relevant content immediately. Sales and marketing should be able to curate collections to meet buyers’ search criteria. By redesigning the categorisation of shows, it is becoming a brilliant and straightforward new experience to discover and share content.
Mobile-friendly site
Our research showed that the majority of specific title viewing happens on mobile devices. The site was designed with mobile-first in mind - functionality must be universal across all devices. No compromises.
A visual design unique to ITV Studios
We worked with the ITV Studios Marketing team to represent their brand positioning and look & feel across the site, delivering a consistent experience for their customers and ensuring that components meet accessibility standards.
The project required ITV Studios to embrace new ways of working and creating product experiences internally, adopt an agile way of creating and collaborating and ultimately expand the way they serve their customers and buyers.