DISCOVERY CHANNEL
Launching a Nordic VOD contender
Product Strategy · Proof of Concept · User Experience Design · User Research · Visual Design
Crocodiles, sharks and desert-hot expeditions – Discovery Channel wanted to remind their growing audience that they could watch more than just creepy critters on their channel. Expanding firstly into the Nordics, before preparing for a global rollout, we designed a new interface for their video on demand service - Dplay.
Time to fast forward
Video on demand is a fast-moving market. Today, customers have a bigger choice of VOD platforms than ever before. Discovery Channel wanted to move fast and adapt to the demands of their audience. With an international release just 6 weeks away, the challenge was simple: create a future-ready design more reflective of Dplay’s brand and content.
Designed for the future
Our team partnered closely with Dplay’s Head of UX & design, Mark Timson. Iterating fast, we designed an accessible and responsive interface that is distinctly Dplay. Knowing their product must evolve with new content and features, we designed a modular system that can grow with their offering. A flexible UI kit designed to let the content take centre stage.
“100 Shapes were straight to work, offering smart solutions to a limited scope of brief. Their speed and flexibility were just what we needed to create a bold change in a small space of time”
Mark Timson — Head of UX & Design, Discovery Channel
The one to watch
With our new design in place, we went to market and surveyed hundreds of participants in four Nordic countries. The results showed that people found a substantial increase in the number of shows that they would watch. The new interface also helped shift people’s preconceptions of the Dplay brand from creepy critters to the true Dplay offering; a wide variety of content and genres.
Surveying hundreds of participants in four Nordic territories, we found a marked increase in people finding something they’d like to watch. The new design also helped shift people’s previously, narrow perception of the Dplay brand and content to reflect that of their offering.